Patrick Dugan, Chief Copywriter, Adams & Knight (Board Member)
1. Tell us who you are and what you do.
Patrick Dugan — I’m a creative director and Chief Copywriter at Adams & Knight, in Avon.
2. Why’d you join the Ad Club? What are you hoping to get out of it?
I’ve been attending Ad Club functions since I first started at Mintz & Hoke way back in the late 90s. The Connecticut advertising community is pretty tight-knit, thanks in no small part to the Ad Club bringing us all together a few times a year. It’s always great to connect with peers and learn what everyone’s working on.
3. What expertise are you bringing to the Ad Club…what should other members seek you out for?
I’m happy to help out with any questions related to copywriting, concepting or “agency life” in general. Or hell, any questions you’ve got. Everything’s evolving so fast these days, especially in the social and digital realms…I find sharing rather than hoarding our expertise only helps us all out.
4. What’s your favorite thing about working in advertising?
The chance to think creatively every day, in many ways. One hour you’re working on high-level, campaign concepts, the next you’re writing a radio script, and then you have to run off to a shoot or client presentation. And when you do it right, it’s as rewarding as creating art.
5. End on a light, fun note: What’s your favorite ad of all time? (TV, radio, print, whatever…)
This is a ridiculously hard question to answer, so I’m going to cheat a little and say a campaign rather than one ad: the Miller High Life campaign directed by Errol Morris back in the early 2000s. So simple in execution, but so beautifully written. Perfectly captured the brand essence — if a High Life bottle could talk, this is what it would sound like. https://youtu.be/i4NtEVw1jY8
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