Marketing / Advertising Director, West Hartford

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JOB SUMMARY:

Working with CEO John Green, the Marketing Director is responsible for planning, development and implementation of all Lux Bond & Green’s marketing strategies, marketing communications, and public relations.

MAJOR RESPONSIBILITIES/ACTIVITIES:

Manage the marketing, social media and public relations department. Create and execute a marketing budget within the established guidelines. Manage the budget with monthly updates including all coop with vendors and credits.

Manage and direct Marketing Assistant for all aspects of department as well as daily tasks including coop, LBG’s Internet, social media and other tasks.

Responsible for the design and creation of advertising materials, marketing strategies and branding pages for print, billboard, LBG and related Internet, magazines and social media. Placement for all advertising and related collateral. Coordinate all necessary photography for print advertisements, electronic media, catalogs, brochures, Internet, social media, and store signage

Spearhead Lux Bond & Green’s digital marketing which should include a complete understanding of Constant Contact email marketing and how it feeds to our social media along with analytics provided. Must have a strong understanding of the devices available in digital marketing (engagement rates, click through rates, retargeting, etc.).

Negotiate as necessary media, related contracts for purchasing of time, space, positioning, and frequency.
Coordinate the special events with our store managers and buyers for all necessary marketing materials and communications. Communicate with company staff via LBG Central and other means as needed. Create signage for stores, design ads, postcards or other media needed to promote events.

Coordinate, execute and schedule all media including and not limited to print, electronic, videos for stores that have televisions, billboards, LBG website home pages and e-blasts as outlined in our marketing plan. Work with Marketing Assistant to design e-blasts ensuring featured merchandise is in stock and subject lines are entice customers to click through to the item. Utilize objective measures (e.g., unit and dollar sales) to determine the effectiveness of the particular marketing pieces.

Build strong relationships with all Store Managers, Jewelry Buying office, Giftware Buying office, and LBG vendors ensuring frequent and timely communication to meet deadlines.

Review ads, copy, Logo’s and stock with the appropriate departments.

Coordinate letterhead, thank you notes, appraisal forms, business cards, etc.

MINIMUM REQUIREMENTS:

Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activities.

Strong creative, strategic, analytical, and organizational skills.

Experience developing and managing budgets, and hiring, training, developing, and supervising personnel.

Demonstrated successful experience writing press releases, making presentations and negotiating with media.

Experience designing and producing print ads, publications, e-blasts, and internet home pages.

Computer literacy in word processing, data base management and page layout including InDesign, Photoshop, Word, Excel, and Acrobat. Knowledge of Constant Contact, CMS & HTML is strongly preferred.

Strong oral and written communications skills.

Ability to manage multiple projects at a time in a fast-paced environment

Minimum of 5 years’ experience in marketing, graphic design and advertising with demonstrated success, preferably in the luxury retail sector

WHO WE ARE:

Since 1898, Lux Bond & Green has been committed to offering extraordinary jewelry, luxury watches, and gifts as well as custom designed jewelry, master engraving, and unparalleled personalized service.  Customer satisfaction, quality and value are trademarks of our entrepreneurial atmosphere.  We are New England’s most respected jeweler with four stores in Connecticut (Greenwich, Westport, Glastonbury, West Hartford, and the Mohegan Sun Casino), and two stores in Massachusetts (Boston and Wellesley).  Our team of jewelry industry professionals makes Lux Bond & Green a great place to shop and a great place to work.

WHAT WE HAVE TO OFFER:

Lux Bond & Green offers a comprehensive wage and benefit package including medical and dental insurance for full-time associates, paid vacations, 401k plan, and a generous associate discount.  Interested applicants should submit a resume and a cover letter to Catherine Berey, Human Resources Director at cberey@lbgreen.com or fax number 860-561-1111. For more information about our company, please visit www.lbgreen.com.