March 9: The Four Elements To Make a Successful Digital Campaign

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The Four Elements To Make a Successful Digital Campaign
Richard Barrett-Bates, Cathie Reese, Bill Ross and Charmaine Seavy
Thursday, March 9, 8 – 10:30 am
The Harry Jack Gray Conference Center, University of Hartford

AD CLUB CT is partnering with the University of Hartford to sponsor our professional development series. The workshops will take place on Thursdays, March 9, 16, and the 30th, from 8 am – 10:30 am in the Harry Jack Gray Conference Center. Light beverages and snacks will be provided.

Other sessions include:
March 16 — The Creative Process with award-winning Creative Director Grant Sanders
March 30 — Marketing to Millennials with Aurelia “Rory” Gale and John Michael Mason

Cost is $60 per session for members, $75 per session for non-members.


Richard Barrett-Bates is on a mission to help great companies make their websites more profitable. Applying his skills in copywriting, design, coding, marketing, and user experience research, Richard helps nonprofits, startups, SMBs, agencies, and Fortune 500 companies create exceptional digital experiences for their customers. Richard currently serves as President of the CTUXPA, and in advisory roles for area nonprofits and startups.

Cathie Reese has been creating video programs that achieve her clients’ results for over 36 years; all as partner at Geomatrix Productions in Woodbridge, CT. Her specialties include producing marketing, training, sales and educational video programs for businesses both big and small in the corporate, industrial and legal space. She also produces compelling documentary stories for non-profits which help raise funds, recruit volunteers & board members and create awareness. With a thoughtful and effective interview style, Cathie is equally comfortable on corporate campuses and in manufacturing facilities, and can tackle a difficult technical training program with the same ease as difficult corporate news. She quickly gets to the heart of the objective and target audience, making a video that is both cost-effective and successful, whatever the medium or delivery method.

Bill Ross is an accomplished multimedia executive. Bill is a graduate of Bryant College in Rhode Island and began his career as a media planner/buyer in Providence. Subsequently, he spent over 20 years in the Television Industry in top leadership roles as VP/General Manager of Tribune Company’s TV stations in New Orleans and Denver as well as NBC TV Stations in Ohio and Texas. With the newspaper industry looking for new ideas to invigorate the industry, Bill held top management positions at the Minneapolis Star Tribune, the New Britain Herald and Bristol Press in Connecticut. Targeting the development of relevant online content and dynamic advertiser options combined for a strong record of successful newspaper digital efforts. Bill started TargetonStar four years ago and now services hundreds of local and national client partners. Bill is also a #1 bestselling co-author of a book on leadership skills called: MAKE IT SO Leadership Lessons from Star Trek The Next Generation.

Charmaine Seavy, CV Media Inc., has been helping clients for over 30 years get a bigger bang for their media bucks! CV Media Inc. provides professional media buying services for local, regional and national clients, helping them, achieve higher media impact while reducing cost and delivering significant added value opportunities. Charmaine Seavy is your secret weapon. She’s the one fighting in your corner for the best placements and the best prices. And she’s the only one who can get you all the extras you didn’t know you could get, like the no-charge spots, contests and interviews. A lifetime of expertise makes a world of difference when it comes to making your media work.